An Interview with Lianne from Pinwheel Jewels (and a Giveaway!)

From vintage Art Deco to glamorous Contemporary styles, you will find a veritable treasure trove of luxury fashion jewels and accessories at Pinwheel Jewels. We spoke with Lianne Ong, Pinwheel Jewel’s lovely founder, to find out more about bridal jewellery trends, how she accesorised at her own wedding and even took a sneak peek inside her bag (we’re nosy like that!) 

Before we get into all that though, get ready to covet these beautiful pieces no matter what kind of bride you are...


(From top, left to right) Anton Heunis Crystal Leaf Motif Drop Earrings, Ben-Amun Crystal Wreath Bracelet, Ben-Amun Crystal and Pearl Drop Earrings and Ben-Amun Pearl Necklace with Crystal Brooch.


(From top, left to right) Ben-Amun Deco Crystal Teardrop Earrings, Ben-Amun Gatsby Crystal and Pearl Hand Bracelet, Ben-Amun Gatsby Hair Piece, Ben-Amun Pearl Bracelet with Deco Brooch.


(From top, left to right) Anton Heunis Blue Crystal Cluster Drop Earrings, Anton Heunis Blue Crystal Statement Necklace, Bounkit Smokey Topaz and Amethyst Earrings, Bounkit Smokey Topaz and Blue Quartz Drop Earrings.

Getting to know Lianne

TWS: Why did you decide to start Pinwheel Jewels?

Lianne: I started Pinwheel Jewels with my husband – we had just returned from Silicon Valley where my husband worked with a tech company. I felt that there was still a gap in fashion jewellery here compared to what was available overseas, and I wanted to bring in veteran brands like Kenneth Jay Lane and Ben-Amun by Isaac Manevitz as well as exciting “unknown” artisans. So we decided to open an online shop. We want to show that even with an online shop, we can provide excellent customer service, like fast shipping and free returns by courier, which is what we experienced in the US.

TWS: What is trending in bridal jewellery right now?

Lianne: I would say anything related to the Roaring 20s and flapper styles, thanks to Baz Luhrman’s, “The Great Gatsby” and their collaboration with Tiffany & Co. The good news is, if you can’t afford pieces from Tiffany & Co, we have some amazing pieces to achieve the same flapper look and classic Art Deco-inspired designs. Even though it’s “costume” jewellery, these are heirloom worthy as they are so well made and signed by the maker. Did you know that it is possible for costume jewellery to appreciate in value? Hold on to your pieces by Kenneth Jay Lane and Ben-Amun because they have been known to fetch a good price at auctions!

TWS: How did you accessorize at your own wedding and could you please tell us a little bit more about your special day (we're sure it was amazing!) 

Lianne: Tan Yoong, one of Singapore’s veteran designers, designed my gown. I was so proud to wear his design so I didn’t want my jewellery to be too distracting. I also wanted something sentimental and “something old”, so I wore my grandmother’s pearls, which were restrung into a single strand pearl necklace and bracelet. We had a church wedding and a dinner reception at the Shangri-La Singapore. At the reception, a few speeches were made by different people - many guests told me later that they were surprised that they found the speeches so entertaining and meaningful. That meant a lot to me.

Lianne_Pinwheel_Jewels_sb.jpgLianne with her husband, wearing her grandmother's pearls. Photos by Memphis West Pictures.

TWS: Do you have any tips and tricks for our readers currently planning their weddings?

Lianne: There are so many options now, and lots of new ideas. Before you go and transplant a great idea you saw in a magazine or blog, think through carefully how you’re going to execute it. Is it something your wedding guests will reel at or think happy thoughts about? Does it truly reflect your personality and your spouse’s?

My other tip is about family – Singapore weddings tend to involve lots of family participation and decision-making. Sometimes there are unspoken wishes that you didn’t know about, and sometimes they are expressed too late and there’s a mad scramble. To avoid this, start planning early, and walk through your ideas with the people who matter so that they have a chance to express their thoughts. Even though the wedding is about you and your spouse ultimately, you will enjoy it even more knowing that everyone who matters to you is enjoying it as well.

TWS: What is the one "must have" accessory that brides simply cannot go without?

Lianne: A manicure – even for the groom. You can wear the most amazing dress and have perfect makeup, but if your hands are not groomed, and people are looking at your rings and shaking your hand to congratulate you, you’ll want to make sure your hands are ready to do the talking!

What's in her bag


Kate Spade leather wallet, iPhone with Casemate cover - her wallpaper and cover both have Van Gogh's The Cafe Terrace on the Place du Forum, lego fireman keyholder with torch - her son who is a Lego fanatic got her this for her birthday last year, car keys, Ray Bans, makeup for touch-ups on the go: Bobbi Brown Face Touch Up Stick, Bobbi Brown Lip Gloss in Rose Shimmer, Sephora Pencil Eye Liner, Urban Decay All Nighter Long Lasting Makeup Setting Spray, L'Oreal True Match powder and EcoTools retractable powder brush.


The giveaway
Win yourself some of Pinwheel Jewel's delectable designs by registering a free account with us, heading to our Directory and submitting at least one wedding vendor review between 1 November and 30 November. Find out more by reading about our giveaway here.




Vendor Information
Jewellery: Pinwheel Jewels 

{This is a sponsored feature.}